Digital marketing new opportunities for cross-border trade development

上一篇 / 下一篇  2020-02-14 15:26:56

From the past to the present, mankind has never stopped the pace of exploration. We live in an era of rapid iteration of technology and information. The rapid development of science and technology has opened up a new world for cross-border trade. The explosive growth of digital economy has brought new opportunities for cross-border trade. While there are still some destabilizing factors, such as the rise of economic nationalism, all indicators of cross-border trade show significant upside potential. According to relevant experts, the total digital trade volume will reach 800 billion yuan and 1.5 trillion yuan in 2019.

Across the globe, a new business ecosystem that relies on digital technology is fundamentally redefining the meaning of globalization, dramatically reducing the marginal cost of exploiting foreign markets. This means that no matter what stage of development an enterprise is in, whether it is a large enterprise or a small brand, it can give full play to its own strength and become a multinational enterprise in an unprecedented non-differentiated competition environment.

In a world of instant messaging, global e-commerce platforms and connected social media, the digital trend has permeated every aspect of cross-border trade. With the development of digitalization, marketing platforms can help enterprises make use of in-depth data analysis to reach customers around the world. At the same time, the cross-border flow of capital, people, goods and information has become easier, and location-based physical boundaries have almost completely disappeared, but ideological and cultural boundaries remain. In today's digital age, it is more important for companies to know who their customers are than where they are.

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The Internet boom has created a fairer global information landscape, making consumers more informed and giving rise to new ways of exploring the world around them, and accelerating urbanisation is affecting this evolutionary shift. Digital platforms bring together people from all over the world with similar interests and needs, and enable people to be connected to each other anytime, anywhere. Companies can find and interact with people based on their interests and preferences, no matter where they are.

Although the advent of digitalization allows consumers to make purchasing decisions in many aspects of comparison, and put forward higher requirements for brands and products. But it has also accelerated the development of cross-border e-commerce, making it easier for companies to understand customers around the world. A growing body of data points to the fact that it is easier than ever to break into international markets. Companies should seize the opportunity to combine digital tools and platforms to create more connected and complementary experiences for cross-border customers.

In the future, in the process of the development of cross-border trade, Chinese enterprises should be based on the principle of "people-oriented", to find the right partner to better serve the cross-border customers, not only before buying and provide the careful and thoughtful service for the customer to buy, also cannot ignore the purchase after the completion of the user interaction, from research, buy to feedback, and then put into the sustainable development of the trade cycle, constantly enhance their brand strength and reliability, can be realized in the future of the borderless cross-border trade growth.

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